The Last letter
How Biogen invited neurologist and nurses into the future by sending them handwritten letters from the past
Biogen develops pharmaceuticals for patients with Multiple Sclerosis, and they need to be in close contact with neurologists and nurses. That’s why they’ve created a digital portal to facilitate communication and knowledge sharing. But no one was using it.

Neurologists and nurses are notoriously busy and conservative. We needed to create attention and make them go online and sign up.  So we use’d an oldschool platform to welcome them to the future. 
We wrote hundreds of personal, handwritten letters for the doctors and nurses working in the field of MS. And it worked: With a response rate on 32 %, one third of the target group signed up.
Creative team: Signe Zacher Carlsen,Ole Rydal
Back to Top