Hans Følsgaard A/S is an international technical trading and engineering company. They act as a technology partner for various industries by developing, manufacturing, and supplying specialized technical components, custom-engineered power solutions, and their own brands. The objective was to upgrade/define the Brand and create a new visuel identity - make them stand out within the cloudy competition.
LOGO
The logo was inspired by their core expertise: POWER. Electrical circuit symbols. Furthermore the “Ø” in Følsgaard, is difficult to pronounce outside the Nordic countries, so there was a need to internationalize the name, which would often be pronounced “Folsgaard.” We combined the international approach with their legacy.
Koncept/Idea/Art direction/design
Team: Michael Steen Andersen, Ole Rydal, Claus Wittenborg
Agency: Advance